Sri Lanka showcased its diverse tourism offerings at ITB Asia 2026, held from 21 to 23 October 2026 at the Sands Expo and Convention Centre. Marina Bay Sands, Singapore, by hosting two pavilions that promoted the country’s MICE, leisure, and wellness tourism sectors and facilitated engagement with international travel trade partners. ITB Asia is one of Asia’s leading travel trade exhibitions, bringing together international exhibitors and buyers across leisure travel, business travel, MICE and travel technology. The 2026 edition was held for the 19th year alongside MICE Show Asia and Travel Tech Asia.
The pavilion coordinated by the Sri Lanka Convention Bureau (SLCB) at MICE Show Asia 2026, promoted Sri Lanka as a destination for Meetings, Incentives, Conferences and Exhibitions (MICE) and showcased Sri Lanka’s capacity to host international conferences, corporate meetings, incentive travel programmes and business events,
The MICE pavilion featured Aitken Spence Travels, Blackpool Resort & Spa, Ceylon Experiences (Pvt) Ltd, Cinnamon Hotel Management Limited, Esna Holidays Sri Lanka, Radisson Blu Galadari Colombo, Serene Travels & Tours (Pvt) Ltd, World of Travel (Pvt) Ltd, SriLankan Airlines and Walkers Tours Ltd, alongside the SLCB. Their participation provided opportunities to showcase Sri Lanka’s tourism and hospitality services, connect with international MICE buyers and explore potential business partnerships.
The second pavilion, coordinated by the Sri Lanka Tourism Promotion Bureau (SLTPB), focused on Sri Lanka’s leisure tourism offerings, with particular emphasis on wellness and Ayurveda tourism. Participating companies and establishments included Jetwing Travels, Siddhalepa Ayurveda Health Resort, Chamo Tours and Travels (Pvt) Ltd, Pegasus Reef Hotel, Karusan Travels, Magical Isle Holidays and Sen Wellness Sanctuary. The pavilion provided a platform to showcase Sri Lanka’s diverse tourism products and services, engage with international travel trade professionals and explore business opportunities in Singapore and the wider Asia-Pacific region.
The two Sri Lanka pavilions were officially opened by the High Commissioner of Sri Lanka to Singapore, H.E. Senarath Dissanayake. The SLCB delegation was led by the SLCB Chairman, Dheera Hettiarachchi, and included the SLCB Manager, Marketing, Malkanthi Welikala. The SLTPB delegation was led by Assistant Director, Nithini Senanayake. Minister Counsellor (Commercial) of the High Commission of Sri Lanka in Singapore, Ms Bhagya Abeykoon, supported Sri Lanka’s participation and facilitated engagement with participating institutions and companies.
High Commission of Sri Lanka
Singapore
27 October 2026
